Tuesday, 6 October 2015


Gender gaze from MrsCmedia

What is 'the gaze theory'?

Laura Mulvey who came up with 'the gaze theory' in 1975, suggested that it was up to this that bought about certain target audiences etc. for  films and TV shows, for example.

"This could be suggested of the gaze theory"

1.) Male Gaze: How men look at women. How women look at themselves. How women look at other women. 

Women are objectified and just there to be admired by males. They are made like this, because they are picked and chosen out depending on how good their physical appearance is. They are seen as the weaker gender and are only vital inn films, to be someone for the men to discriminate and sexualize.

They are seen as passive characters who are under control of the male and males are the active characters who push the narrative on and provide all the action for the audience to watch.

Women are just seen as the visual pleasure on the screen. The role of women has 2 narrative functions. - Erotic object for characters to view. - Erotic object for audience to view.
obviously, things are so much like this anymore in this society today.

Male gaze leads to Hegemonic ideologies in our society - the idea of dominance inn political ad social contexts.


The patriarchal society sets the rules here.
Male/Female dichotomy.

Some women are said to play up to 'the gaze' and enjoy the attention they gets from it. An example of a classic character who likes this, is Lara Croft (who enjoys the attention she gets from her revealing and sexualised figure and attitude.)

This also suggests women, cannot be the main protagonists.

2.) Female Gaze: There are arguments here, that the 'female gaze' does not exist and that it is nowhere near the equivalent to the 'male gaze'. Look for power and dominance in males.

- Men can be motivation.
- Female sexuality is frowned upon.
- Male sexuality is celebrated.
-Women are decoration / prizes.
- Men 'save' themselves and help other men, and the females who are important enough to have a big enough role in the film or TV show.
- Pressure of actors to "buff up" and look like the stereotypical actor in the film industry.

It is stereotyped that men are: carefree, comical, fit, practical, buff etc.

'Gaze' represents the physiological relationship of power. The person with the 'gaze' is superior to the person being 'gazed' upon.

Here, we see the official trailer for: 'The Maze Runner: The Scorch Trials', which was released just last month.

In the trailer, we mainly see the shots being dominated by males. There is just one or two casted females and in every shot they look worried, scared or are asking questions. This could have been done to demonstrate the intelligence of male over female. I noticed that there was a narrative voice (Ava Paige) over the commercial. This could have been done, to prove she isn't worth enough as the males, to have her face on screen as well as her voice. The males are all very buff and look the part to the stereotypical, dominant ideology of a male character. Especially the protagonist, who meets up to these standards. We also see a quick clip of a male and female kissing. This could highlight the fact that her role is to only be someone else's love interest, as that is all the female is good for. The male is there to control the female.


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